New Video: Crisis Communications in the Age of Extremes

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In this new age where extreme events are becoming more commonplace, how can we enhance critical communication between utilities, customers and other stakeholders? Find out in a new video from Hoffman Power Consulting.


Steve Hoffman, president and CEO of Hoffman Power Consulting

A new age

There’s little doubt about it: We’ve entered an age of extremes. According to an Accenture survey, most utility executives say weather events are increasingly severe in their service territories. Wildfires have wreaked havoc in Australia, California, Oregon, Europe and other areas. Winter weather is bringing its share of extremes, as Texans discovered. And, we face simultaneous threats: severe weather or wildfires, concurrent with COVID-19.

What does this mean for utility crisis communications?

The jobs of communications personnel at electric utilities have become much more complex. More stakeholders want more information, and they want it now. How can utility communications departments satisfy this thirst for information? How has COVID-19 changed the communication landscape? What opportunities does all of this provide for utility communicators?

New video answers these questions

Hoffman Power Consulting recently released a six-minute video that helps answer these questions. The video presents strategies and tactics for enhanced crisis communications between utilities, utility customers and a growing list of other stakeholders. If you’re in utility communications, you’re likely to find at least a few of these approaches useful and applicable in your organization. For other stakeholders, these recommended practices also have implications beyond utility communications departments.

Feedback welcome

What do you think of our video, and the communications practices it outlines? We welcome your feedback at

Steve Hoffman is president and CEO of Hoffman Power Consulting. If you’re interested in reading more about utility crisis communications, visit us at Hoffman Power Consulting.

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