How consumers view EnergyStar brand

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Lisa Cohn of Energy Efficiency Markets interviews Jamie Wimberly, CEO of the marketing agency EcoAlign, about a new study of consumer perceptions of the EnergyStar brand. Among other things, the study found that consumers would like a “tiered” approach– “Gold” and “Silver” labels.
:http://feedproxy.google.com/~r/EnergyEfficiencyMarketsPodcast/~3/epTOWf-sB4s/68a467f2-7480-2917-47ea-1a0a4ad0e218.mp3″]

How consumers view EnergyStar brand]

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