Behavioral Demand Response: How to Really Get Homeowners to Save Energy on the Coldest (and Hottest) Days

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behavioral demand response

A March blizzard nearly buried utility poles. Caption jokingly read “I believe there is a train under here somewhere!”
Credit: Collection of Dr. Herbert Kroehl, NGDC

How can utilities really get homeowners to save energy during periods of peak demand? A new study on behavioral demand response offers some surprising findings. The program cost less than traditional demand response, and yet yielded more savings – up to five percent peak reduction. Opower’s Kevin Hamilton explains why in this podcast with energy journalist Lisa Cohn.

Learn the three keys to unlocking DR’s full potential. Download the OPower white paper.

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