How to get people to buy into EE part 2

March 10, 2011
Lisa Cohn of realenergywriters continues her interview with Dan Ariely, a professor of psychology and behavioral economics at Duke University and author of “The Upside of Irrationality.” He talks about why people don’t invest in EE and how to motivate them. How to get people to buy into EE part 2]
Lisa Cohn of realenergywriters continues her interview with Dan Ariely, a professor of psychology and behavioral economics at Duke University and author of “The Upside of Irrationality.” He talks about why people don’t invest in EE and how to motivate them.

How to get people to buy into EE part 2]

About the Author

Lisa Cohn | Contributing Editor

I focus on the West Coast and Midwest. Email me at [email protected]

I’ve been writing about energy for more than 20 years, and my stories have appeared in EnergyBiz, SNL Financial, Mother Earth News, Natural Home Magazine, Horizon Air Magazine, Oregon Business, Open Spaces, the Portland Tribune, The Oregonian, Renewable Energy World, Windpower Monthly and other publications. I’m also a former stringer for the Platts/McGraw-Hill energy publications. I began my career covering energy and environment for The Cape Cod Times, where Elisa Wood also was a reporter. I’ve received numerous writing awards from national, regional and local organizations, including Pacific Northwest Writers Association, Willamette Writers, Associated Oregon Industries, and the Voice of Youth Advocates. I first became interested in energy as a student at Wesleyan University, Middletown, Connecticut, where I helped design and build a solar house.

Twitter: @LisaECohn

Linkedin: LisaEllenCohn

Facebook: Energy Efficiency Markets

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