How to get people to buy into EE part 2

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Lisa Cohn Energy Efficiency Markets Podcast
Lisa Cohn of realenergywriters continues her interview with Dan Ariely, a professor of psychology and behavioral economics at Duke University and author of “The Upside of Irrationality.” He talks about why people don’t invest in EE and how to motivate them.

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How to get people to buy into EE part 2]

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