How to get people to buy into EE part 1

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Lisa Cohn of realenergywriters interviews Dan Ariely, a professor of psychology and behavioral economics at Duke University and author of “The Upside of Irrationality.” He talks about why people don’t invest in EE and how to motivate them.

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How to get people to buy into EE part 1]

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  1. I totally agree! Especially where I live in Southern California where ego is everywhere. Many people drive their cars long distances to work by themselves instead of taking mass transit or even carpooling. They are way into themselves and their cars and don’t want to compromise their ego. Same goes with the 203k loan. They want move in ready homes, when some tlc gems are available. Same type of mentality I guess.
    203k loan

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