How To Convince Consumers to Save Energy

Dec. 4, 2008
Why are people willing to buy a Toyota Prius but less likely to buy energy efficient lightbulbs? EE Markets interviews Suzanne Shelton, CEO of the Shelton group, which recently conducted its fourth annual Energy Pulse study looking at consumer attitudes about saving energy. She gives tips for convincing consumers to conserve.

Why are people willing to buy a Toyota Prius but less likely to buy energy efficient lightbulbs? EE Markets interviews Suzanne Shelton, CEO of the Shelton group, which recently conducted its fourth annual Energy Pulse study looking at consumer attitudes about saving energy. She gives tips for convincing consumers to conserve.

About the Author

Lisa Cohn | Contributing Editor

I focus on the West Coast and Midwest. Email me at [email protected]

I’ve been writing about energy for more than 20 years, and my stories have appeared in EnergyBiz, SNL Financial, Mother Earth News, Natural Home Magazine, Horizon Air Magazine, Oregon Business, Open Spaces, the Portland Tribune, The Oregonian, Renewable Energy World, Windpower Monthly and other publications. I’m also a former stringer for the Platts/McGraw-Hill energy publications. I began my career covering energy and environment for The Cape Cod Times, where Elisa Wood also was a reporter. I’ve received numerous writing awards from national, regional and local organizations, including Pacific Northwest Writers Association, Willamette Writers, Associated Oregon Industries, and the Voice of Youth Advocates. I first became interested in energy as a student at Wesleyan University, Middletown, Connecticut, where I helped design and build a solar house.

Twitter: @LisaECohn

Linkedin: LisaEllenCohn

Facebook: Energy Efficiency Markets

Exploring the Potential of Community Microgrids Through Three Innovative Case Studies

April 8, 2024
Community microgrids represent a burgeoning solution to meet the energy needs of localized areas and regions. These microgrids are clusters of interconnected energy resources,...

Making Money with Microgrids

How Microgrids Make Money: A Tutorial on Ways Microgrids Earn Their Keep

This presentation provides a tutorial on ancillary services, demand response, transactive energy and other ways microgrids earn their keep.