How consumers view EnergyStar brand part 2

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Lisa Cohn of Energy Efficiency Markets interviews Jamie Wimberly, CEO of the marketing agency EcoAlign, about a new study of consumer perceptions of the EnergyStar brand. Among other things, the study found that consumers would like a “tiered” approach — “Gold” and “Silver” labels.
:http://feedproxy.google.com/~r/EnergyEfficiencyMarketsPodcast/~3/aLQaAP0bL_I/a4ed9283-7c95-98f3-d004-8f05d10038c5.mp3″]

How consumers view EnergyStar brand part 2]

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