Are we thinking about energy all wrong?

By Elisa Wood April 29, 2010 The energy world operates under the premise that more is better.  If we build more power plants, we’ll have ample supply, and electricity prices will drop. Even better, if those plants are clean and green, we’ll displace older, dirtier plants and reduce emissions. That will help our economy by producing jobs. But is … [Read more...]

The good and bad of LED lighting part 2

Lisa Cohn of realenergywriters.com continues her interview with Ron Harwood, president of Illuminating Concepts, about the advantages and disadvantages of LED lights. When is it best to use them? What kind of advances will we see in … [Read more...]

Efficiency beyond pizza money: The military’s gigantic bite

By Elisa Wood April 22, 2010 Is efficiency worth the bother if you save only $5-$10 per month on your energy bill? Many homeowners think not. One dad told us his family would rather save money by just skipping a pizza order once a month. That sentiment is not unusual. But it is hard to negate the economic value of efficiency if you spend $20 … [Read more...]

The Good and Bad of LED Lighting Part 1

Lisa Cohn of realenergywriters.com interviews Ron Harwood, president of Illuminating Concepts, about the advantages and disadvantages of LED lights. When is it best to use them? What kind of advances will we see in them? :http://feedproxy.google.com/~r/EnergyEfficiencyMarketsPodcast/~3/kjiXisNZYB0/0de3dcdf-aa0c-42bc-fabf-0927a3a4186e.mp3"]The Good … [Read more...]

How consumers view EnergyStar brand part 2

Lisa Cohn of Energy Efficiency Markets interviews Jamie Wimberly, CEO of the marketing agency EcoAlign, about a new study of consumer perceptions of the EnergyStar brand. Among other things, the study found that consumers would like a "tiered" approach -- "Gold" and "Silver" … [Read more...]

The plug instead of the pump: Will the electric car put money in your pocket?

By Elisa Wood April 15, 2010 For consumers, discussion of electric cars tends to focus on how long the vehicle travels before needing a recharge and what it will cost to buy. But a new report backed by several large corporations takes a broader view of what the electric car will mean to our overall finances. And the news is good. Fueling our … [Read more...]

How consumers view EnergyStar brand

Lisa Cohn of Energy Efficiency Markets interviews Jamie Wimberly, CEO of the marketing agency EcoAlign, about a new study of consumer perceptions of the EnergyStar brand. Among other things, the study found that consumers would like a "tiered" approach-- "Gold" and "Silver" … [Read more...]

Wanted: GOLD for smart grid

By Elisa Wood April 8, 2010 As John McDonald tells it, smart grid needs GOLD. And he’s not talking money. GOLD stands for Graduates of the Last Decade, the technology savvy, risk-taking engineers and technicians who may be among the greatest benefactors of the new smart grid movement. While most recent college graduates face dismal employment … [Read more...]

LED lighting vs. compact fluorescents

Lisa Cohn of Energy Efficiency Markets interviews John Martin, principal of Pro-Tech Energy Solutions about the advantages of light-emitting diodes. Top among the pluses: They don't pose the disposal issues that are associated with … [Read more...]

The utility of the future? Think shopping mall

By Elisa Wood April 1, 2010 The energy world is about to turn upside down. With the coming of smart grid, the electricity consumer becomes the electricity seller; the passive home appliance becomes the active energy manager; the grid repairman becomes the grid itself. Such an upheaval means that the energy world needs to start thinking about a … [Read more...]